how it started
Once upon a coffee-shop catch-up, two friends and soon-to-be co-founders got talking. One was a chef-nutritionist with years spent cooking for elite athletes, royals and people who live life at full tilt. The other, a biologist-turned-brand expert working with some of the world’s biggest food names.
Our worlds of food, science, and creative chaos collided, and BOOM, PUNCH was born.
the problem
Somewhere along the way, “healthy eating” became complicated. A maze of rules, fistfuls of supplements, and a whole line up of powders and potions that left us feeling overwhelmed (and frankly, underwhelmed at mealtimes: another juice cleanse - no thanks).
Most of us want to eat well, but we don’t want to overhaul our lives to do it. We want real food, real flavour and real benefits… without the faff.
our solution
PUNCH was created to help people transform their meals into something tastier, crunchier and more nutritious in seconds. To rescue people from basic food and make eating fun again. To prove that function and flavour can co-exist in the same epic product. To make your meals work harder, instantly, with zero extra effort.
We’re passionately anti-fuss and anti-faff, saying no to overwhelm.
meet the founder
Gabi, professional chef, nutritionist, and 2023 BBC MasterChef The Professionals contestant. Gabi has over 15 years of experience cooking for ultra-high-profile clients - from elite athletes to royalty. After years of fuelling people who demand performance and flavour in equal measure, Gabi grew frustrated with “healthy” food that tasted flat and supplements that over-promised. PUNCH is her rebellion: flavour-first food that actually does something for you.
the punch philosophy
Life is busy, food shouldn’t be boring. We wanted to create a stupidly easy way to make everyday meals taste incredible and do something good for your body. Without the faff, the overwhelm, or the wellness wankery.
We put our heads together and blended our expertise into a range of supercharged food toppers. Chef-crafted mixes of seeds, nuts, herbs, and functional mushrooms that turn any meal from meh to mighty in roughly 2.56 seconds flat (ish… we haven’t timed it).
